This hydrating lipstick combines comfort with the impact of intense, saturated color. Rouge Dior Ultra Rouge is Dior's first incredibly long-wearing lipstick with the comfort of a lip ink: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigment lipstick. The colors seem more saturated with a luminous, semi-matte finish for incredible sensoriality and hydration.